Why that suit is not always best for investor pitches

Authenticity, not attire, wins investors — being yourself may be your strongest pitch.

Photo credit: Shutterstock

Wanjiru runs a small fintech in Kilimani and is excited as she prepares for her first round of investor meetings. She tells her staff that how one presents themselves means a great deal to investors and turns up in a stiff new suit that does not really feel like her style. Her investor pitch goes well enough, but everyone around the table gives only a lukewarm reception.

Later that week, she repeats the same pitch in jeans and a simple t-shirt to a different investor group because she had to rush from a client visit and did not have time to change.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.