Made-up men and women boost grooming industry

Alvaro Miguel Daza Herandez, a 32-year-old entrepreneur. PHOTO | POOL

Every month, a metro-sexual, a middle-class or wealthy Kenyan man or woman will write down a monthly budget. On the list, is an item that was not there years ago. Grooming.

This could be anything to do with the money they will spend on the nails, impeccable eyes and skin, hair which includes removal and tidying of the nether region, night and day creams and a massage.

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Note: The results are not exact but very close to the actual.