A pair of Gucci sneakers at a fraction of the price. A designer-looking handbag that passes for the real thing on Instagram. In Kenya’s growing counterfeit luxury market, appearances are increasingly winning over authenticity.
Driven by social media pressure and a desire to project status, demand for fake high-end brands is booming, with labels such as Nike, Adidas, Puma, Gucci, and Tommy Hilfiger among the most counterfeited.
