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Macallan Whisky Goes Online to Woo Shy Spenders

From left, Sanele Gwala, Regional Marketing Manager , Jackline Mburu, the Area Manager - East Africa & Indian Ocean Countries (Ctr) and Dada Maseko, The Macallan Brand Ambasador - Sub-Sahara Africa, displaying the Triple Cask Matured series of 12-year-old, 15-year-old and 18-year-old Macallan Whisky that was introduced in Kenya by Edrington Africa. PHOTO | COURTESY

By  OTIATO GUGUYU

How do you sell Sh1 million whisky aged for 50 years? Luxury single malt whisky Macallan believes using the Internet to spot wealthy Kenyans willing to buy the premium brand and locking this market.

Jackline Mburu, the Edrington regional manager East Africa says the six years they have been in the Kenyan market has helped them understand the exact customer they are looking for.

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