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A new pink gin
Media personalities Nancy Wanjiru better known as Shix Kapienga and Jacky Vike alias Awinja (left) during the launch of Gilbey’s Mixed Berries Gin at Anzana Gardens Northern Bypass on Tuesday, October 19, 2021. PHOTO DENNIS ONSONGO | NMG
There was a time when alcohol was only on the dark side of the colour palette or just clear. Then came a new generation of drinkers and mixologists who wanted a different flavour and an appealing colour.
Nowadays, a glass of alcohol must be Instagram-worthy. To respond to this desire, East Africa Breweries Limited (EABL) has launched a pink gin, Gilbey's Mixed Berries, targeting the young, upwardly mobile, and fun-loving drinkers.
