Italian foods and wines are increasingly becoming favourites among discerning Kenyans, and the Italian Embassy is seeking to quench and grow the appetite.
This week, the Embassy of Italy and the Italian Institute of Culture launched a campaign to promote Italian foods to Kenyans.
Roberto Natali, the Italian ambassador to Kenya, said already there are several Italian restaurants in the country, and many people have had the opportunity to taste Italian food, “but this is not enough.”
“We want to promote our gastronomy, which is an important part of Italian culture and that is the reason why every year, in every embassy in the world, Italy presents a week of Italian food with many initiatives. Our aim is that the Kenyan people understand the real Italian products,” he said during the launch of the Week of Italian Cuisine.
This year, the embassy is promoting the Mediterranean diet, which is rich in olive oil, whole grains, fish, fruits, vegetables, and wine.
The Italian Ambassador to Kenya, H.E Roberto Natali speaking during the launch of the 'Week of the Italian Cuisine in the World' in Nairobi on November 15, 2024.
Photo credit: Pool
“The Mediterranean diet is recognised by UNESCO for its unique value. The idea is that eating fresh, locally-sourced food, rather than heavily preserved or long-stored products is essential for a healthy lifestyle,” said Mr Natali, “the Mediterranean diet, though not exclusively Italian, has been scientifically proven to offer significant health benefits.”
He further noted the growing demand for Italian cuisine, attributing its impact to Italy’s rich diversity of producers.
“We have roughly 2,500 olive oil and cheese producers in Italy. So you can imagine how many products we have available in every single region. That makes people very interested in these items,” he said.
Lasagna and Focaccia bread display at the launch of the 'Week of the Italian Cuisine in the World' in Nairobi on November 15, 2024.
Photo credit: Pool
Studies show that the Mediterranean diet reduces the risk of cardiovascular disease, type 2 diabetes, obesity, and even certain cancers and neurodegenerative conditions.
Mr Natali said beyond nutrition, the Mediterranean lifestyle incorporates regular physical activity, like walking or sports, and meals with family and friends, which foster well-being and lower stress levels. Sufficient rest is also crucial, enhancing the diet's health benefits.
Chef Luca Mastromattei said the Week of Italian Cuisine highlights iconic Italian products such as pasta, olive oil, wine, and cheeses, aiming to blend them harmoniously with local Kenyan ingredients.
“The aim is to combine all the Italian products with the local foods,” he said.
