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The unforgettable H-bomb of motor advertising ...
A decades-old Hyundai ad boldly claimed it matched BMW and Mercedes for half the price—but calling your customers fools isn’t the smartest way to sell a car.
What is the most memorable motoring advertisement, whether terribly good or awfully bad, you have ever seen? AR
Many of both, but the most “memorable” must be one I saw about 30 years ago and will never forget. It said that if you have just bought a BMW or Mercedes, then you have just spent twice as much as you need to, because the Hyundai Sonata is just as good at half the price. Or words to that effect.
