Changing effect of motorsport on buyers of ‘ordinary’ new cars...

Rallying may have been in its infancy, but it did not tell consumers much that they did not already know. 

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To what extent has motorsport influenced the choices of ordinary car buyers in Kenya’s motoring history?JL

Motorsport is, by definition, a contest between two or more parties to establish which is better at a specified objective. So, when the first car to reach Kenya arrived in 1904, there was no one to compete with. The prime opponent was ignorance – of how to assemble it, how to fuel it, how to start it, how to drive it.  No one knew.

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Note: The results are not exact but very close to the actual.