The typical image of a country artiste is that of a white, mostly male, singer, dressed in jeans, a cowboy hat, and boots, strumming the guitar with folksy tales of love and heartbreak, joy and despair, success and failure.
That traditional image has in recent years been turned on its head thanks to the disruption caused by artists not typically associated with the genre. Unlike in the past, when genre categorisation was clear cut, today the lines between country, pop, hip-hop, and R&B are blurred. Crossover is a trend in an era when artists often experiment across genres to reach new audiences and connect with markets which do not typically access their music.
