Chris Githaiga relocated to Nigeria for work and almost never came back. It was too addictive; the boisterous people, the constant hum of commerce (and generator sets), and the unrelenting hope. Ipsos Nigeria was on its knees when he was sent down to resuscitate it in 2017, having joined them from Millward Brown EA, a global research agency where he had been for eight years as their managing director.
He returned home in 2019 when Ipsos Kenya was on its deathbed and needed final prayers or a transfusion. Five years later, as their country manager, the organisation thrives. That’s his magic. “Turning around and growing businesses could be my magic. I trust people. I trust the right teams. I get the right people I trust in the right teams. Then I give them freedom.”
