Sandeep Madan, the chief executive officer of The Partnership Africa, might have stumbled upon a career in advertising and marketing, but snatching Airtel Africa from WPP-ScanGroup was far from a fluke.
When news emerged that some former employees of WPP-ScanGroup, one of the leading advertising agencies, had secured the tender to become Airtel Africa's advertising and marketing agency from their erstwhile employer, critics were not amused by the coincidence.
