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Arsenal bets on gambling company SportPesa to grow fan base in Kenya

Ronald Karauri, SportPesa CEO, with Vinai Venkatesham, Arsenal chief commercial officer, at the Emirates Stadium in London. PHOTO | COURTESY

Arsenal Football Club is betting on gambling firm SportPesa to grow its fan base in Kenya and reach out to local supporters.

The English Premier League team last week signed a partnership deal with the Kenyan betting company, seeking to offer locals exclusive bets and offerings such as merchandise and tickets.

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