Organic sanitary pads escalate battle for feminine care

always!

Procter & Gamble, the maker of Always, has launched organic sanitary pads in the Kenyan market, targeting consumers who are increasingly becoming more conscious about the make-up of feminine care products they use during menstruation.

In the past months, there has been heightened scrutiny of raw materials used to make sanitary pads and tampons, forcing manufacturers to expand their offerings to include new alternatives or organic brands.

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