Salsa for love, golf for sanity: How Joseph Choge found success beyond CEO title

Joseph Choge, Board Chairman of the Institute of Customer Experience (ICX) and Canopy Life International.

Photo credit: File | Nation Media Group

These are the women who are important to Joseph Choge. His 13-year-old daughter, who is “growing too tall.” His wife, Brendah-with-a-h, whom he met on campus and beams at uxoriously throughout the conversation.

Choge has been on a sabbatical since his last posting as Unga Group MD—now he is the board chairman of the Institute of Customer Experience (ICX) and Canopy Life International, affording him hordes of prime-time to indulge with another newfound love of his life: golf.

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