Beyond the suit: Why Kenyans hire etiquette coaches

Newly appointed CEOs or managers are not just looking for coaches to teach them how to speak; they are also hiring people to train them in good manners or appropriate dress.

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When Brian Karoney was promoted from chief technology officer (CTO) to chief executive officer of Enovepay, a payment solutions company, he quickly realised that leadership required more than just technical expertise—it demanded effective communication.

Determined to lead his team better, he began the year by seeking the services of an image consultant.

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Note: The results are not exact but very close to the actual.