Power of communication: What does yours say about you?

Our communication style speaks volumes about who we are. In today’s competitive world, success isn’t solely determined by the answers we provide but by how effectively we convey them.

Communication is not just an exchange of ideas; it is the act of sharing in a way that connects with others. Derived from the Latin word communication, meaning exchange, and communis, meaning commonness, communication is as intricate and expansive as the Amazon rainforest.

Over centuries, communication has evolved from primitive gestures to complex digital interactions. Yet, its core importance remains unchanged—effective communication can make or break us.

Communication: The cornerstone of professional success

Employers and recruiters prioritise strong communication skills in prospective hires. As an interview trainer, I often remind candidates that every interview involves a scorecard.

Recruiters assess not just technical competencies but also the ability to effectively transmit information, ideas, and insights.

Every detail during an interview—how you enter the room, sit, dress, and speak—sends a message. Communication becomes your personal brand, and first impressions count.

Beyond Words: The elements of professional communication

Professional communication extends far beyond words. It encompasses respect, courtesy, conciseness, purposefulness, active listening, and responsiveness.

Mastering these traits fosters positive relationships, improves understanding, and promotes collaboration. In turn, this creates an environment conducive to productivity and innovation.

In the workplace, polished communication enhances teamwork, resource maximisation, and profitability. A lack of professionalism in communication, however, can impede growth and success.

Communication as a creative force

Our ability to communicate creatively and innovatively sets us apart. Employers value individuals who bring fresh ideas to the table, driving a competitive edge for the organisation. Whether in interviews or meetings, your communication should showcase resourcefulness, originality, problem-solving abilities, and a proactive spirit.

Confidence speaks loudly

The words we choose, along with our tone, volume, and pacing, reveal our confidence and courage. Assertive communication exudes self-belief and helps us overcome imposter syndrome. Employers are drawn to individuals who can handle tough challenges with composure and determination.

Your communication should also reflect leadership qualities—whether through influencing a team, inspiring excellence, or fostering collaboration. Even without being explicitly asked, your ability to lead can shine through in how you articulate ideas and interact with others.

Embracing cultural awareness

In today’s globalised workplace, cultural awareness is an essential aspect of communication. Our words and body language can inadvertently reveal stereotypes or unconscious biases. To excel, we must be mindful of micro-expressions and ensure our communication promotes inclusivity and respect.

Magoma is an award-winning HR professional, trainer and conference speaker