Using language as strategic tool for success in business, career

Caricature of former US presidents Donald Trump (left) and Barack Obama with Hillary Clinton. PHOTO | FOTOSEARCH 

Many observers around the world ponder at the meteoric rise of certain politicians such as former US President Donald Trump or former UK Prime Minister Borris Johnson.

Part of their election strength came from their unique oratory skills and in some cases, giving nicknames to their opponents. Trump, renowned for coining distinctive monikers for his political adversaries, often employed rhyming or alliterative phrases to make these labels more memorable and rhetorically effective.

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