Kenyan marketing startup gets Sh108m in venture funding

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A trader counting money. FILE PHOTO | NMG

Kenya-based marketing platform AIfluence has raised $1 million (Sh108 million) in new seed capital from global venture capital backers for expansion into new markets in Africa and Asia.

The firm, which carries out artificial intelligence backed influencer marketing, said the funding round was led by Dubai-based EQ2 Ventures, and joined by Antler East Africa, Nigerian VC OUI Capital, ArabyAds with participation from an unnamed European family office.

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