In January 2013, the Nairobi Securities Exchange (NSE) launched the Growth Enterprise Market Segment (GEMS), with a view to creating a window for small and medium sized enterprises (SMEs) to find a far less stringent way of routing their way into the equities market.
In the wake of an environment that was already characterised by declining listings in the main market, the idea here was to help build a steady pipeline of entities that, with sufficient incubation in the GEMS market, would transition to the main market and stir activity in the equities.