MACmobile, a South African technology firm, this week opened an office in Kenya with sights firmly on the rapidly expanding fast moving consumer goods (FMCG) market segment in East Africa. The firm develops software that is already helping dozens of established firms across Africa to manage their distribution chains.
It opened its Nairobi office on June 5, having already clinched deals to manage distribution networks of established brands such as Coca-Cola, Unilever, Safaricom #ticker:SCOM, and a tens of other wholesale outlets in Kenya. We spoke to Andrew Dawson, the firm’s commercial director.
