Beyond the hype: Where most firms go wrong about AI

As Kenyan enterprises grow more comfortable with AI-enabled systems, another important layer emerges: context.

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Over the past two years, Generative AI (GenAI) has captured global attention, including here in Kenya, thanks to its ability to draft content, summarise reports, and offer conversational assistance. These tools provide meaningful value, especially for teams looking to boost productivity and ease administrative workloads.

However, GenAI represents only one part of the broader AI ecosystem. For most Kenyan organisations, the real opportunity lies in understanding how generative and agentic technologies complement rather than replace one another, and how each can be applied at different stages of digital maturity.

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