Brand county products for identity to cash in on domestic tourism boom

Tourists enjoy at the PrideInn Flamingo Beach Resort Seafront in Mombasa as Hoteliers get everything set for festivity on November 24, 2024

Photo credit: File | Nation Media Group

The holiday season, with lots of local travel, is here. Reminds me of two previous frustrating moments. I was winding up a mission centred around two hotels off Moi South Lake Road, Naivasha. I did business in one and slept in the other. I needed to pick up some simple gifts for folks in Nairobi.

Something uniquely Naivasha. Either branded artifacts, caps, bracelets or key holders. I wouldn’t have minded branded T-shirts or even simple house or office decor.

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