Covid-19 heralded unprecedented disruption that permanently redefined our post-2019 concepts of business normalcy. Among the worst affected were micro, small, and medium enterprises (MSMEs) that struggled to adapt to the new normal, requiring a robust disaster preparedness strategy.
According to a 2021 survey by the UNDP and the Micro and Small Enterprises Authority (MSEA), MSMEs were hit particularly hard by the disease due to their small size, limited liquidity, restricted access to capital, and informal nature.
