Consider customer focus for business continuity

Roasted coffee. Quality is central to a country’s brand and reputation. FILE PHOTO | FOTOSEARCH

What comes to mind when you hear of coffee grown and processed in Kenya, clothes made in Turkey or cars made in Germany? Certainly, it is quality of the product or service.

Quality can be described as the degree of excellence. From improving processes, systems, products and services to making sure that the whole organisation is fit and effective, managing quality effectively enhances an organisation’s potential for success.

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Note: The results are not exact but very close to the actual.