Customer-centricity key in tax compliance, revenue mobilisation

Times Tower in Nairobi, the Kenya Revenue Authority headquarters. FILE PHOTO | DENNIS ONSONGO | NMG

Customer-centricity is a crucial strategy for businesses to adopt in order to remain competitive, grow their customer base, and improve their bottom line.

In today's rapidly evolving commercial landscape where taxpayers have expectations for personalised and seamless experiences, customer centricity has become essential for success.

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Note: The results are not exact but very close to the actual.