Data analytics: The new competitive edge for insurers

With a growing middle class, increasing smartphone penetration and digital-first behaviour, the opportunity in the Kenyan insurance sector is immense.

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The insurance industry, long grounded in tradition and actuarial models, is undergoing a profound transformation. What was once defined by static risk tables and retrospective assessments has become a dynamic, data-driven sector.

Today, data analytics is the new battleground for competitive advantage. It is not as a temporary wave, it is a structural shift that is redefining how insurance is designed, distributed and experienced.

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Note: The results are not exact but very close to the actual.