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Ethical innovation and rise of artificial intelligence brands
According to PwC’s 2025 Kenya CEO Survey, a remarkable 50 percent of Kenyan CEOs personally trust having AI embedded into key processes within their companies.
We have all seen the rise of artificial intelligence (AI) in marketing, marvelling at its ability to boost efficiency and predict consumer behaviour.
However, the real revolution lies in what AI will do to brands themselves. Kenyans, known for our curiosity for technology, are uniquely positioned to not only consider this shift, but possibly even drive it.
