People in Silicon Valley are abandoning plum jobs and betting their fortunes on the metaverse. Even senior staff are jumping ship to gain a first-mover advantage in Web3, the latest iteration of the Internet-fuelled by blockchain tech.
At the very core of Web3 is the decentralisation of power, enabling users to transact and trade without intermediaries. And indeed, available technology affords manufacturers a direct relationship with customers, which was previously impossible on a large-scale.
