Why greenwashing will not rinse climate of carbon dirt

Hundreds of climate protesters walk from Times Square to New York Governor Kathy Hochul’s office to demand more action against climate change in New York City last week.PHOTO | AFP

There’s a new buzzword in town and it’s not Metaverse. It’s greenwashing - aka companies taking advantage of this new green wave and advertising ëco-friendly and sustainable products that are anything but. This kind of reminds me of the term fugazi.

Remember Donnie Brasco, anyone? Anyway, loads of companies are falsely advertising their products and services as eco-friendly in an effort to promote their awareness of their industry’s role in climate change.

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