Kenya has good economic strength and is strategically located as a gateway to African trade. Nevertheless, to maximise its export potential and increase global edge, Kenya needs to take a holistic approach to the matter that will incorporate fiscal reforms, industrial policy, and international benchmarking.
One of the reasons why it is important to strengthen exports is that they will enhance production, employment rates and long-term economic stability in the domestic market, not only by enhancing the balance of trade and payments but also by boosting production.
