Kenya has set its sights on earning Sh1.2 trillion from tourism by 2030, up from the current Sh452 billion, through measures such as shifting focus toward travellers that are high-net-worth individuals.
Travellers in this class value authenticity, privacy and personalised experiences over conventional luxury. They seek meaningful experiences that reflect their global exposure and appreciation for quality and exclusivity. For them, luxury is about wellness, connection, and purpose.
