Kenya Association of Stockbrokers and Investment Banks
Kenya’s sports betting industry has become a vital component of the country’s social fabric. With millions of Kenyans betting online via easily accessible mobile-friendly sites, the industry’s appeal persists despite high taxation and regulatory restrictions.
The industry has exhibited outstanding profitability, with data showing that Kenyans spent a record-breaking Sh88.5billion on online betting in June 2023. This despite being continuously under criticism because of its impact on users and low transparency.
