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Is it possible for medical brands to grow healthy?
Medical practice is now a business, having grown out of the days when hospitals were inextricably linked to churches and temples.
The medical profession commands respect because it has a strict set of governing rules that determine the conduct and standards of those who practice it. This gives assurance to the consumers of a level of consistency. A great brand is a promise made and a promise kept.
Medicine as a profession, occupies its place in the stratosphere due to its consistent promise keeping, making it a truly great brand. While the brand of the medical professionals continues to enjoy virtually peerless levels of respect, can the same be said of the institutions in which the good physicians practice their chosen trade?
