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Kenya’s MSME growth problem
President William Ruto is shown a Maasai walking stick by Saidia Kimiti (right) and Scholastica Ateya, Nyota program beneficiaries from Kiasili Designs during the launch of the Revised Micro, Small & Medium Enterprises (MSME) Policy 2026 and celebrations to mark the World MSME Day at the Kenyatta International Convention Centre (KICC) in Nairobi.
As Kenya marked the World MSME Day, policymakers, development partners, financial institutions and business leaders once again reflected on one of the country's most pressing challenges: how to create more jobs. Yet the question itself may obscure a more important reality.
The issue is not where jobs will come from, because we already know the answer. Across Kenya, millions of jobs are created, sustained and expanded every day by micro, small, and medium enterprises (MSMEs).
