Mitigate harm tied to digital profile harvest

Data broker companies harvest internet user’s data and make inferences about the user’s life. The company can ascertain details about the user such as their behaviour, socio-economic class, marital status, family composition, religious views and political opinions.

These digital profiles are packaged, and sold to the highest bidder. Data brokers do not interact directly with the ‘subject’ so internet users are not aware that their data is been monitored and sold.