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New-age value creation: Working backwards from the future you envision
Companies like Google and Tesla do not manage the business through traditional, detailed five-year strategic plans in the way many more conventional businesses do.
“A plan is not a strategy. A strategy is not a plan,” advises Roger Martin.
Do leading-edge firms like Google or Tesla do traditional five-year plans? Then, label them with the buzzword ‘strategic’? Does agility matter more than predicting the future with precision? Is it better to consider ‘plans’ living documents, revised as conditions change, rather than fixed commitments?
