Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Tax burden: Navigating the shift to price-first economy
Promoting and protecting investment in businesses that provide sustainable, multi-sectoral value creation should be at the forefront, as they can offer responsible innovation to support affordability in the short term.
A persistently high tax burden on many households in Kenya has led consumers to turn to creative ways to stretch the shilling.
One familiar strategy is downtrading, where consumers get aggressive at value hunting, often focusing only on the basic functional properties of the products that they use on a daily basis, to guarantee that they get the lowest prices.
