Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Unlock Africa’s potential with power of purpose-driven sports sponsorship
Standard Chartered Nairobi Marathon Brand Ambassador Henry Wanyoike (in green) guided by Peter Njenga launch the marathon at Five and Ten kilometres start line on July 15, 2025 at Uhuru Gardens.
Across Africa, sports are a universal passion uniting diverse generations, communities and cultures. Beyond entertainment, sports deliver powerful social messages, drive awareness and mobilise communities for good, making it an ideal arena for impactful sponsorship.
Africa’s sports industry is booming, forecasted to grow from Sh1.08 trillion ($7.4 billion) in 2022 to Sh1.8 trillion ($12.3 billion) by 2025, according to Deloitte.
