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Why agencies should embrace rather than fear AI takeover
When effectively used, AI can cut down time spent on repetitive, data-driven tasks like content marketing, email, social media, and customer relationship management.
In the world of advertising and marketing, the evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in focus from mere campaign impact metrics to the underlying reasons driving consumer behaviour.
While traditional marketing models have achieved reasonably in their simplicity, they often overlook the complex journey a consumer undertakes, from initial exposure to a brand to the final action of purchase or loyalty.
