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Brand visibility: Why brands are drowning in fluff on social media
Brands need to understand that social media isn’t just a vibe—it’s a tool. It's the first place many people turn to before making a call, sending an email, or walking into a store.
The other day, I found myself on Facebook looking for something simple—a price. I clicked on the page of a well-known brand, expecting a quick answer.
Instead, I stumbled into a maze of skits, recycled TikToks, and supposedly “relatable” reels. After five minutes of scrolling and several eye-rolls, I gave up.
