Why firms should embrace local supplies for sustainable growth

Naivas supermarket

Shoppers buying foodstuffs at Naivas supermarket in Nairobi on December 31, 2019.

Photo credit: File | Nation Media GRoup

Though it may be challenging for companies to source all their goods and services entirely locally, the shift can unlock long-term growth.

Conflicts such as the Russia and Ukraine war have triggered supply chain shortages and persistent inflation, meaning companies now have to restructure their business operations, including increasing local sourcing and bringing production closer home to achieve sustainable growth.

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