Why healthcare firms must evolve to meet client needs

Healthcare players should change with times.

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The healthcare industry is undergoing a significant transformation, driven by technological advancements, evolving patient expectations, and systemic shifts. These changes are not just enhancing the quality of care but also redefining how individuals access healthcare services.

Traditionally, people heavily relied on in-person visits to healthcare facilities, with little or no emphasis on preventative care. This limited access was particularly pronounced in rural and underserved communities where medical facilities and specialised care were often scarce. In the past, the focus was predominantly on reactive care—treating illnesses and injuries as they occurred, rather than preventing them.

This model of care often resulted in late diagnoses, more complex health issues, and higher costs for both patients and the healthcare system. Preventative care, which emphasises early detection and proactive health management, was not a primary focus. Patients typically consulted healthcare providers only when symptoms became severe, missing out on the benefits of early intervention and regular health monitoring.

However, over the years, this scenario has rapidly evolved. Today, consumers are increasingly discerning about where and how they receive healthcare. The advent of digital health technologies, the internet, and increased access to information has empowered patients to take a more active role in their health management. People now seek more convenience, personalised care, and transparency in their healthcare experiences.

One of the most significant advancements in healthcare access is the widespread adoption of telemedicine and telehealth services. Telemedicine allows patients to consult with healthcare providers remotely via video calls, phone calls, or online chat.

The transformation of healthcare access through digitisation and changing consumer demands is creating a more inclusive, efficient, and responsive healthcare system. These advancements are breaking down traditional barriers and ensuring that quality healthcare is accessible to all, regardless of geographical location.

The Writer is the head of clinical operations – Jubilee Health Insurance

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