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Why sustainability, purpose are two sides of the same coin for organisations
Organisations must cease to approach sustainability as a sprint but rather as a marathon, which requires long-term thinking and planning across every aspect of sustainability.
Over the past few years, society has witnessed a shift in organisations from shareholder value to stakeholder value and now to mutual value creation. These shifts in value creation have occurred as organisations have reimagined their role within society.
Top on that list is the licence to operate that society provides for organisations, stemming from an understanding that the externalised cost of production, which was traditionally borne by society, is now impacting the financial performance of businesses.
