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Influencer Bill: Push for authenticity or control?
While the new regulation is intended to increase trust and accuracy, many critics see it as a new kind of digital censorship and a threat to free expression.
Nyaribari Chache MP Zaheer Jhanda has announced plans to table a Bill that would require social media influencers who speak on areas such as law, finance, health or media to hold relevant academic qualifications and recognition by professional bodies such as the Law Society of Kenya, the Institute of Certified Public Accountants of Kenya and the Media Council of Kenya before commenting on the specialised subjects. Kenya may follow China’s lead under the proposed Bill.
China introduced a new rule requiring influencers to have official qualifications before discussing “sensitive” subjects such as medicine, law, education, or finance online.
