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Purpose on its own is not a business model
Women should become more comfortable presenting their businesses as commercial propositions. Not because purpose is irrelevant, but because purpose alone does not establish viability.
Men are often taught to pitch around profitability while women go around purpose.
It is a simple distinction, but it reveals something much deeper about how we teach both gender to understand ambition. A man presenting a business idea is often encouraged to explain the opportunity: the size of the market, the revenue potential, the margins, the growth trajectory and return an investor can expect.
