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Why Sharia-compliant economy is growing fast
Most of the country’s 4.3 million Muslims are young and getting richer, setting the stage for the corporate world to target the huge market. Photo/LABAN WALLOGA
Ongoing expansion of the Muslim segment of Kenya’s newly rich is rapidly changing the face of business in the country in favour of Sharia-compliant offers that are taking root across all segments of the consumer market.
This year alone, the Kenyan capital Nairobi has seen huge investments in Halal products targeting the Muslim population whose growing numbers and economic power was confirmed only this year with the release of the census results.
