Tier-3 retailer Cleanshelf Supermarkets has taken over space at Shujaa Mall in Kayole Estate, Nairobi, which debt-ridden store Nakumatt previously occupied.
Cleanshelf now has 10 stores, with plans underway to open an additional branch later in the year.
The retailer, owned by three brothers, employs about 800 staff and has stores across the country including in Kerugoya.
This latest branch in Kayole, co-founder and Managing Director Timothy Kihara said, would tap into the vast number of people residing in the Eastlands neighbourhood.
“Traditionally, people associate Eastlands with a population that lacks buyer power but this is not the case here. The mall is surrounded by affluent estates and a vast population that craves a great shopping experience, which was the inspiration behind this store’s opening,” said Mr Kihara.
“This branch provides employment opportunity to 100 people directly and hundreds of others through the supply chain indirectly.”
The expansion drive comes in the wake of growth strategies of its main rivals Tumaini and Quickmart Supermarkets that have in the recent past opened new branches and established new partnerships to this end. Quickmart opened its first 24-hour branch and its 10th overall in Lavington’s Valley Arcade last week while Tumaini sold a majority stake late last year to a Mauritius-based investment vehicle Sokoni Retail Kenya.
Kenya’s retail space features 25 key players with indigenous investors enjoying a 98.21 per cent market share, according to the Retail Trade Association of Kenya.