About 1,052 Nakuru homes have access to Safaricom fibre services, with 534 of them already connected, telco giant Safaricom PLC has said.
Rift Valley regional head Victor Ngumo made the announcement Thursday when the telecoms company opened its third investment in Nakuru town.
Safaricom fibre-to-the-home has connected more than 48,000 households with the Internet a year after it formed a special unit to grow subscription numbers.
The telco says it has laid more than 5,000 kilometres of fibre optic cable passing by 141,000 homes.
Mr Ngumo said getting closer to their customers would boost their services and in return increase customer satisfaction and profits.
“Rift Valley continues to be one of our fastest growing regions and thus the need to bring another investment here. We have the regional office and another shop which was set up in 2002,” he said.
Safaricom has also opened other retail offices in Nyeri, Mombasa, Kisumu and Nairobi as a way to getting closer to its customers.
“For the one-and-a-half years that we have been here, Rift region has been generating for us a double-digit growth, which basically means we were not wrong when we came down to spend time with our customers,” said Mr Ngumo.
Nakuru County executive for Trade and Tourism Peter Ketyenya welcomed the investment.
“This is a sign that Nakuru is getting back to where it was by creating an enabling environment where people can come to do business.
“We will continue to look for more investors to come to this county,” said Dr Ketyenya.