Safaricom to monetise customer location data

Safaricom headquarters on Waiyaki Way, Nairobi. FILE PHOTO | NMG

Safaricom #ticker:SCOM is seeking to pre-qualify suppliers of a location tracking and intelligence platform, signalling the telecoms firm’s plan to monetise data in its massive customer base.

It has invited bids for the service that would help the operator to build profiles of customers based on their locations and telephone usage.

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