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OLX changes tack with Sh100,000 monthly adverts

OLX country manager Peter Ndiang’ui. file PHOTO | NMG
OLX country manager Peter Ndiang’ui. file PHOTO | NMG 

Online ads site OLX will now allow customers to place adverts on the platform without having to post them.

The alternative banner adverts will be offered to companies keen on high visibility and expose their businesses through the platform at Sh100,000 per month.

OLX customers have only been placing adverts on the site by posting.

OLX county manager Peter Ndiang’ui says the aim is to attract private organisations and companies to take advantage of the high traffic that comes to OLX site daily.

“OLX is a high traffic site with over two million visitors a month and a great place for these organisations given the number of visitors on a monthly basis. All who visit our site already have an intent to purchase and these ads will be strategically placed to target these specific users at their point of purchase.

“This then allows the businesses to select targeted audiences whom they wish to have them see these adverts. For instance, if you are a business seeking to offer loans to car buyers, the vehicle category will be best suited for you,” he said.

OLX in 2016 introduced a premium featured listings which has been seeing its 150,000 daily users pay between Sh999 to Sh5,499, depending on the category of item for sale and the number of days one wants their advert to remain at the top ad section.

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